{"id":11942,"date":"2016-05-06T17:33:20","date_gmt":"2016-05-06T23:33:20","guid":{"rendered":"https:\/\/onehourmarketing.com\/?p=11942"},"modified":"2016-05-06T17:33:20","modified_gmt":"2016-05-06T23:33:20","slug":"trade-show-marketing-1","status":"publish","type":"post","link":"https:\/\/onehourmarketing.com\/trade-show-marketing-1\/","title":{"rendered":"CHECKLIST: Determining Your Trade Show Marketing Objectives"},"content":{"rendered":"<p>Trade show marketing can be expensive. Exhibit space\u00a0fees, travel expenses, accommodations &#8212; even your time away from the office &#8212; it all adds up very quickly.<\/p>\n<p>So when selecting a trade show, it&#8217;s important to carefully determine your objectives before you make the investment.<\/p>\n<p><strong>First, let&#8217;s take a look at four\u00a0generally bad objectives for\u00a0exhibiting at a trade show:<\/strong><\/p>\n<ul>\n<li>Because &#8220;we go there every year.&#8221;\u00a0 Don&#8217;t exhibit just out of habit.\u00a0 Make sure your decision each year for an event is based on results.<\/li>\n<li>Because &#8220;our competitors always go there.&#8221;\u00a0\u00a0 This trade show\u00a0may be as equally ineffective for them, too!<\/li>\n<li>&#8220;It&#8217;s a fun location&#8221; or &#8220;there is always cool, interesting stuff on the exhibit floor.&#8221;\u00a0 Trade shows are an expensive way to entertain yourself.<\/li>\n<li>When a different marketing\u00a0tactic might be more suitable to achieve the same or better results (such as direct mail, telemarketing, etc.)<\/li>\n<\/ul>\n<p><strong>Here are\u00a015\u00a0objectives to consider before selecting a trade show.<\/strong>\u00a0 It&#8217;s ideal if you can achieve multiple objectives from this list at each event you choose.<\/p>\n<ol>\n<li>\u00a0Generate sales leads from your target market<\/li>\n<li>\u00a0Have opportunities to &#8220;upsell&#8221; to your current clients<\/li>\n<li>\u00a0Enter a new market<\/li>\n<li>\u00a0Introduce a new service<\/li>\n<li>\u00a0Educate prospects about your service<\/li>\n<li>\u00a0Build awareness of your company, your credentials and\/or capabilities<\/li>\n<li>\u00a0Gather information about your competitors<\/li>\n<li>\u00a0Get press or publicity<\/li>\n<li>\u00a0Identify and interact with potential new clients<\/li>\n<li>\u00a0Meet with key and\/or multiple decision makers of your client<\/li>\n<li>\u00a0Have an opportunity to speak at a conference track<\/li>\n<li>\u00a0Identify and recruit possible partners<\/li>\n<li>\u00a0Identify and recruit new employees<\/li>\n<li>\u00a0Show that you support your industry<\/li>\n<li>\u00a0Conduct market research (surveys, industry trends, etc.)<\/li>\n<\/ol>\n<p>Once you have determined your primary objectives for a trade show marketing opportunity, you should then focus on ways that you can specifically measure the outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trade show marketing can be expensive. Exhibit space\u00a0fees, travel expenses, accommodations &#8212; even your time away from the office &#8212; it all adds up very quickly. So when selecting a trade show, it&#8217;s important to carefully determine your objectives before you make the investment. First, let&#8217;s take a look at four\u00a0generally bad objectives for\u00a0exhibiting at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar"},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CHECKLIST: Determining Your Trade Show Marketing Objectives - One Hour Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onehourmarketing.com\/trade-show-marketing-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHECKLIST: Determining Your Trade Show Marketing Objectives - One Hour Marketing\" \/>\n<meta property=\"og:description\" content=\"Trade show marketing can be expensive. Exhibit space\u00a0fees, travel expenses, accommodations &#8212; even your time away from the office &#8212; it all adds up very quickly. So when selecting a trade show, it&#8217;s important to carefully determine your objectives before you make the investment. 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