{"id":14948,"date":"2017-03-02T10:13:29","date_gmt":"2017-03-02T17:13:29","guid":{"rendered":"https:\/\/onehourmarketing.com\/?p=14948"},"modified":"2017-03-02T10:13:29","modified_gmt":"2017-03-02T17:13:29","slug":"reactivate-clients-1","status":"publish","type":"post","link":"https:\/\/onehourmarketing.com\/reactivate-clients-1\/","title":{"rendered":"How to reactivate previous business clients for new sales revenues"},"content":{"rendered":"

It’s common to get overly-focused on developing new business, or the work involved in servicing existing clients.\u00a0 But to keep out of the “feast and famine” roller coaster, it’s wise to develop a simple program for reactivating former clients.<\/p>\n

By doing so, you’ll often find a goldmine of sales revenue (and, remember:\u00a0 the cost in time and money to get a former client to buy is usually far less than attracting a new customer).<\/p>\n

4 tips for developing a plan to reactivate past clients.<\/strong><\/p>\n

Block out an hour in your busy schedule and do this:<\/p>\n

1. Look at your client database, and pull a list of those that are inactive.\u00a0 Be open minded.\u00a0 Don’t make assumptions that “these folks will never come back.”<\/p>\n

2. Analyze any trends for these inactive customers.\u00a0 What services did they use?\u00a0 What needs or problems did they have?\u00a0 Do they still have these needs\/problems? How long ago was it since your last contact with them?\u00a0 Are they using a competitor now?<\/p>\n

3.\u00a0 Determine what services you could offer to them immediately to generate sales.\u00a0 What kind of offer (price, package of services, etc.) could you offer that they might respond to?<\/p>\n

4. Develop a plan to inexpensively contact them.\u00a0 Would it be best by phone?\u00a0 A letter or email?\u00a0 A postcard?<\/p>\n

4 ideas for generating new interest in your service from former clients<\/strong><\/p>\n

1. Have the owner of your company call them.\u00a0 Sometimes just touching base to see how things are going can regenerate interest in your service.\u00a0 You might be surprised that they\u00a0say, “oh, we’ve been meaning to call you… we need to…”<\/p>\n

2.\u00a0 If in your customer notes there was a problem with your service that caused them to discontinue working with you,\u00a0consider sending an “I’m sorry” or\u00a0 “we’d like you back” letter.\u00a0 Make it short, give a heartfelt apology for what went wrong, and express interest in working with them again to solve their business pain or problem (perhaps offering to set up a free consultation).\u00a0\u00a0 Including some fresh testimonials from current clients might help heal the relationship as well.<\/p>\n

3. Offer a free assessment of their current needs. If it’s been a while since you’ve contacted them, it may be time to re-assess their goals and challenges.\u00a0 Offer some pro-bono time to hear them out, and make some (free) suggestions that are of value to them.\u00a0 Don’t be afraid to give a lot of value to gain them back.\u00a0 \u00a0It may prove to prime the pump for new business opportunities.<\/p>\n

4.\u00a0Give them\u00a0a “preferred\u00a0client” offer for your services.\u00a0 Offer a special discount to them as\u00a0a previous client.\u00a0 Consider spicing up the offer with a\u00a0free or discounted upgrade to your service if they come back.\u00a0 Tailor the offer specifically to the profile of needs that had when you worked with them before (or new needs they have now).<\/p>\n

Perform a “reactivation” campaign a few times a year.\u00a0\u00a0It will help you flatten out peaks and valleys in sales revenue, and, generally, any time or reasonable financial cost you put into to reactivating \u00a0previous clients is going to be highly profitable compared to the same type of efforts you invest to attract new clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s common to get overly-focused on developing new business, or the work involved in servicing existing clients.\u00a0 But to keep out of the “feast and famine” roller coaster, it’s wise to develop a simple program for reactivating former clients. By doing so, you’ll often find a goldmine of sales revenue (and, remember:\u00a0 the cost in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[1],"tags":[],"yoast_head":"\nHow to reactivate previous business clients for new sales revenues - One Hour Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onehourmarketing.com\/reactivate-clients-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to reactivate previous business clients for new sales revenues - One Hour Marketing\" \/>\n<meta property=\"og:description\" content=\"It’s common to get overly-focused on developing new business, or the work involved in servicing existing clients.\u00a0 But to keep out of the “feast and famine” roller coaster, it’s wise to develop a simple program for reactivating former clients. 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