{"id":14952,"date":"2017-03-02T10:17:45","date_gmt":"2017-03-02T17:17:45","guid":{"rendered":"https:\/\/onehourmarketing.com\/?p=14952"},"modified":"2017-03-02T10:17:45","modified_gmt":"2017-03-02T17:17:45","slug":"direct-mail-response-rates-1","status":"publish","type":"post","link":"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/","title":{"rendered":"Direct mail response rates estimator"},"content":{"rendered":"<p class=\"lead\" align=\"left\">What response rates can you expect from your B2B direct mail marketing campaigns?\u00a0 Use this handy estimator that includes data from six types of mailing lists.<\/p>\n<p><strong>Things to keep in mind:<\/strong><\/p>\n<ul>\n<li>This is only an estimator to give you a sense of ranges many business-to-business (B2B) direct marketers experience.<\/li>\n<li>Response rates can greatly be affected by many variables, including the creative execution of your direct mail package, the quality of your lists, the market&#8217;s awareness of your company, the interest or need of your service, etc.<\/li>\n<li>A response is not necessarily a sale.\u00a0 It might be a request for more information, an appointment for a presentation, a registration form to\u00a0a free seminar, or any other response to a &#8220;call to action&#8221; you have in the direct mail package.<\/li>\n<\/ul>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"3\" align=\"center\">\n<tbody>\n<tr>\n<td colspan=\"20\" align=\"center\" bgcolor=\"white\">\n<h5><b><span style=\"color: black; font-size: xx-small;\">Direct Mail Response Rates Estimator<\/span><\/b><\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" bgcolor=\"white\"><b><span style=\"color: black;\">Mailing to&#8230;<\/span><\/b><\/td>\n<td align=\"center\" bgcolor=\"white\"><b><span style=\"color: black;\">Estimated response<\/span><\/b><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" bgcolor=\"white\"><b><span style=\"color: black;\">Current or recent clients<\/span><\/b><\/td>\n<td align=\"right\" bgcolor=\"white\"><span style=\"color: black;\">20%-30%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" bgcolor=\"white\"><b><span style=\"color: black;\">Prospects who contacted you (sales leads)<\/span><\/b><\/td>\n<td align=\"right\" bgcolor=\"white\"><span style=\"color: black;\">10-15%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" bgcolor=\"white\"><b><span style=\"color: black;\">In-house, self-compiled lists<\/span><\/b><\/td>\n<td align=\"right\" bgcolor=\"white\"><span style=\"color: black;\">3-10%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" bgcolor=\"white\"><b><span style=\"color: black;\">Rented mailing lists of buyers<br \/>\nof a similar service<\/span><\/b><\/td>\n<td align=\"right\" bgcolor=\"white\"><span style=\"color: black;\">1%-3%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" bgcolor=\"white\"><b><span style=\"color: black;\">Rented lists from qualified<br \/>\ntrade publications, associations,<br \/>\nor trade shows<\/span><\/b><\/td>\n<td align=\"right\" bgcolor=\"white\"><span style=\"color: black;\">0.5%-3%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" bgcolor=\"white\"><b><span style=\"color: black;\">Rented lists compiled by list brokers<\/span><\/b><\/td>\n<td align=\"right\" bgcolor=\"white\"><span style=\"color: black;\">0.5%-1.5%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>What response rates can you expect from your B2B direct mail marketing campaigns?\u00a0 Use this handy estimator that includes data from six types of mailing lists. Things to keep in mind: This is only an estimator to give you a sense of ranges many business-to-business (B2B) direct marketers experience. Response rates can greatly be affected [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direct mail response rates estimator - One Hour Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct mail response rates estimator - One Hour Marketing\" \/>\n<meta property=\"og:description\" content=\"What response rates can you expect from your B2B direct mail marketing campaigns?\u00a0 Use this handy estimator that includes data from six types of mailing lists. Things to keep in mind: This is only an estimator to give you a sense of ranges many business-to-business (B2B) direct marketers experience. Response rates can greatly be affected [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/\" \/>\n<meta property=\"og:site_name\" content=\"One Hour Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T17:17:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"onehour\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/onehourmarketing.com\/#website\",\"url\":\"https:\/\/onehourmarketing.com\/\",\"name\":\"One Hour Marketing\",\"description\":\"Small Business B2B\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/onehourmarketing.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/#webpage\",\"url\":\"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/\",\"name\":\"Direct mail response rates estimator - One Hour Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/onehourmarketing.com\/#website\"},\"datePublished\":\"2017-03-02T17:17:45+00:00\",\"dateModified\":\"2017-03-02T17:17:45+00:00\",\"author\":{\"@id\":\"https:\/\/onehourmarketing.com\/#\/schema\/person\/6c2ba4c6662e25f6dcc8dfd04eb4b570\"},\"breadcrumb\":{\"@id\":\"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/onehourmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Direct mail response rates estimator\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/onehourmarketing.com\/#\/schema\/person\/6c2ba4c6662e25f6dcc8dfd04eb4b570\",\"name\":\"onehour\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/onehourmarketing.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cf291bcbad03dabc2b37f66f42056a19?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cf291bcbad03dabc2b37f66f42056a19?s=96&d=mm&r=g\",\"caption\":\"onehour\"},\"url\":\"https:\/\/onehourmarketing.com\/author\/onehour\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Direct mail response rates estimator - One Hour Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/","og_locale":"en_US","og_type":"article","og_title":"Direct mail response rates estimator - One Hour Marketing","og_description":"What response rates can you expect from your B2B direct mail marketing campaigns?\u00a0 Use this handy estimator that includes data from six types of mailing lists. Things to keep in mind: This is only an estimator to give you a sense of ranges many business-to-business (B2B) direct marketers experience. Response rates can greatly be affected [&hellip;]","og_url":"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/","og_site_name":"One Hour Marketing","article_published_time":"2017-03-02T17:17:45+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"onehour","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/onehourmarketing.com\/#website","url":"https:\/\/onehourmarketing.com\/","name":"One Hour Marketing","description":"Small Business B2B","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onehourmarketing.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/#webpage","url":"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/","name":"Direct mail response rates estimator - One Hour Marketing","isPartOf":{"@id":"https:\/\/onehourmarketing.com\/#website"},"datePublished":"2017-03-02T17:17:45+00:00","dateModified":"2017-03-02T17:17:45+00:00","author":{"@id":"https:\/\/onehourmarketing.com\/#\/schema\/person\/6c2ba4c6662e25f6dcc8dfd04eb4b570"},"breadcrumb":{"@id":"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/onehourmarketing.com\/direct-mail-response-rates-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onehourmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Direct mail response rates estimator"}]},{"@type":"Person","@id":"https:\/\/onehourmarketing.com\/#\/schema\/person\/6c2ba4c6662e25f6dcc8dfd04eb4b570","name":"onehour","image":{"@type":"ImageObject","@id":"https:\/\/onehourmarketing.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/cf291bcbad03dabc2b37f66f42056a19?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf291bcbad03dabc2b37f66f42056a19?s=96&d=mm&r=g","caption":"onehour"},"url":"https:\/\/onehourmarketing.com\/author\/onehour\/"}]}},"_links":{"self":[{"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/posts\/14952"}],"collection":[{"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/comments?post=14952"}],"version-history":[{"count":0,"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/posts\/14952\/revisions"}],"wp:attachment":[{"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/media?parent=14952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/categories?post=14952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onehourmarketing.com\/wp-json\/wp\/v2\/tags?post=14952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}